Job Description

Job Description:

Gelia, a top 15 B2B marketing communications agency in the US with offices in Buffalo, NY and Raleigh, NC, is seeking candidates for a Web & Data Integration Specialist who can bring both technical development skills and data integration expertise to help us build, maintain, and improve digital experiences and data processes for a variety of clients. You’ll work closely with creative, account service, digital services, analytics teams, and other developers to turn concepts into functional, responsive, and data-driven solutions.

Responsibilities:

• Develop and maintain websites using HTML, CSS, JavaScript, and CMS platforms (e.g., WordPress, AEM, Shopify).
• Build, optimize, and manage email and marketing automation campaigns using platforms such as Salesforce Marketing Cloud, HubSpot, or Marketo.
• Integrate data across platforms including paid media channels (e.g., Google Ads, Meta), websites, CRMs, and lead gen tools.
• Manage, monitor, and troubleshoot data pipelines to ensure accuracy, completeness, and efficiency.
• Implement tracking scripts and tag integrations (e.g., Google Tag Manager, Meta Pixel) to enhance digital tracking and analytics.
• Automate reporting processes using Python and/or SQL, where applicable.
• Lead integration and data syncing with platforms like Salesforce Marketing Cloud, Power BI, and Looker Studio.
• Translate design mockups and wireframes into responsive, accessible, and Performant front-end code.
• Debug, troubleshoot, and resolve website or data integration issues.
• Maintain strong data governance, documentation, and validation practices.
• Ensure all digital assets and data flows are secure, SEO-friendly, and compliant with best practices (including ADA and data privacy regulations).
• Collaborate with cross-functional teams – analytics, media, strategy, and account service – to understand project needs and deliver relevant solutions.

Qualifications:

• 3–5 years of experience in web development and/or data integration.
• Proficiency in HTML5, CSS3, JavaScript (Vanilla, jQuery, or frameworks like React).
• Experience with CMS platforms such as WordPress, AEM, or Drupal.
• Experience with data manipulation and automation using Python or R.
• Familiarity with Salesforce Marketing Cloud, HubSpot, or other marketing automation platforms.
• Strong understanding of APIs, webhooks, and marketing data platforms.
• Experience working with web analytics tools (e.g., Google Analytics, Tag Manager).
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Preferred Experience/Skills:

• Salesforce Marketing Cloud certification is a plus.
• Experience with headless CMS or JAM stack frameworks (e.g., Content Stack, Gatsby).
• Experience with data integration tools like Five Tran, Zapier, or Segment.
• Knowledge of marketing attribution models and campaign performance metrics.
• Understanding data privacy best practices (GDPR, CCPA).

Compensation: $55,000 - $65,000

We offer a competitive compensation and benefits package to the right candidate. For confidential consideration, please forward your resume to Jay Irving, AVP of Human Resources at jirving@gelia.com. Gelia is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, gender.

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